A new team to support businesses
Paris La Défense has created a territorial and international promotion centre. The latter will be responsible for providing better support to companies that are already established or wish to set up in the business district. It also intends to strengthen the links with the various economic partners in the area, and to promote Paris La Défense internationally. The responsibility for this new centre is entrusted to Aude Laurent.
A single point of contact at the service of the region's companies
As Europe's leading business district, Paris La Défense intends to maintain its leadership by facilitating the daily life of companies and by federating the initiatives of the area. To do this, the territorial and international promotion division has set up a system to support companies of all sizes before and after they set up.
The division also ensures relations with the various institutional entities, both public and private, as well as with the economic players operating in the business district (including real estate professionals: investors, owners, asset and property managers).
The division also assists retailers and players in the hotel and business events sector.
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Promotion of the territory, in France and internationally
In order to raise the profile of Paris La Défense and its activities, the Territorial and International Promotion team will be in charge of the business district's participation in trade shows, international events and cross-border promotional missions in which Paris La Défense participates.
It will also develop activities as an active member of the GBD Innovation Club, the innovation club for global business districts.
Expertise at the heart of the region's economic dynamics
The responsibility for the new cluster has been entrusted to Aude Laurent.
Aude was, until now, in charge of the Paris La Défense Business Reception and International Relations. She is specialised in international and territorial marketing and relations with private and public players.
Head of the Territorial and International Promotion Unit