Operation 0 butt with the World CleanUp Day
134 000 ! This is the number of cigarette butts picked up in the first edition of World CleanUp Day in Paris Defense. A harvest unfortunately successful that it will be renewed on Friday, September 20 on the territory, on the eve of the world day of the cleansing of the planet. Come along !
Each year, in France, 30 billion cigarette butts end up in the nature. A garbage truck, every minute is dumped in the ocean. If nothing changes, this will be the equivalent of 2 trucks by 2030...
In Order to raise awareness and mobilize land users to adopt the right gestures, Paris La Defense has decided to reiterate the experience of a day zero butt with the association World CleanUp Day.
The "world cleaners" will be called upon to roll up their sleeves and put on gloves to pick up the cigarette butts and deposit them in the two collection zones. At the end of the operation, the start-up Cy-Clope will send all of the butts in "chain of recovery" to become, for example, insulation sheeting, pallets, industrial or even cement.
For editing 2019, Paris La Defense has mobilized new partners. Alongside Dalkia, Allianz, Suez and the Ministry of the ecological Transition and solidarity, whose employees had already taken part in the World CleanUp Day in 2018, companies such as Philipp Morris, CGI, Mercer, Cojob, and many others, add to the list of participants.
So if you also feel concerned by the future of our planet, and you'd like to take part in this momentum, citizen, come join us on Friday, September 20, 2019, in one of the 2 collection areas (Bassin Takis, or High Arch) !
You can also participate with #FillTheBottle which consists of filling a bottle with the butts found on the floor, and posting the photo on social networks to challenge unscrupulous smokers.
Let's act together!