Organise your event in Paris La Défense

Organise your event in Paris La Défense

In short

  • Modular outdoor spaces available day and night, every day of the week and all year round
  • A permanent flow of visitors to our spaces
  • A target audience receptive to commercial events
  • Commercial, technical and security support to guide you through the administrative process
  • Technical services available: electricity, water, barriers

Every year, more than 40 brands choose Paris La Défense for their brand activations, promotional activities, 360° events, product launches, roadshows, etc. and install all types of equipment (trucks, containers, promotional airstreams, etc.).

Flagship events attract thousands of participants for festive and convivial moments: Garden Parvis, Urban Week, the Jazz Festival, the Christmas Illuminations and its famous market... So many popular events that make Paris La Défense one of the largest outdoor event venues in Greater Paris.

Our spaces for your events

Some figures

Operation Jaguar 2019, 4 days of events:

  • 300+ driver tests,
  • 150+ passenger tests.

Operation Bonne Maman 2019, 3 days of events:

  • Participation of 6,500 people in the experiential device set up,
  • 4,000+ jars of compotes distributed.

Operation Daffodil for Curie 2020, 4 days of events:

  • 11,000 collected on site for solidarity sales (+10% vs 2019)
  • 1,852 pots of daffodils sold (vs. 1,626 pots sold in 2019).

They have trusted us to host events

They chose Paris La Défense, click to enlarge and discover all the pictures

  • Operation Caen-la-mer Calvados 2020 ® Sabrina Budon
  • Operation Lancome 2020 (c) WinWin
  • Operation Adidas 2020
  • Adidas: brand activation via an American event bus
  • Association Institut Curie: awareness-raising via a geodesic dome event
  • Lancôme: brand activation via an experiential container
  • Vapiano: restaurant communication campaign
  • Caen la mer and Calvados Attractivité: promotional activities for the region
  • Ariel: promotional activities via a leaflet trailer
  • Bonne Maman: launch of "Les compotées" products
  • Barilla: event foodtruck for the launch of "Pestos" sauces
  • Coca-Cola: product launch of "Coca Light Taste" with installation of a merry-go-round of flying chairs
  • Arkopharma : promotional animation via an experiential geodesic dome
  • Avis: promotional animation via a competition
  • Fisherman's Friend: promotional activity via an air bag
  • Croustipate: event foodtruck for product tasting
  • Carte Noire : promotional animation
  • The Witcher: dramatisation of digital screens for a promotional campaign
  • Nivea: brand activation via an experiential geodesic dome

They also carried out event operations on the territory

Côte d'Or, Brossard, Jaguar, PSA, Ford, Toyota, Qatar Airways, Air France KLM, Allianz, BNP Paribas, Bouygues Telecom, Lipton, Badoit, American Express, Yves Saint-Laurent, Royal Danish Ambassador, Chantilly-Senlis Tourism, Call of Duty, Dalkia, Enedis, Bâtonnier des Hauts-de-Seine, ACMS...