The CUBE competition, to engage companies
What exactly is the CUBE competition?
The CUBE competition, organized by the IFPEB for the past 5 years at the national level, is the largest collective mobilization to reduce energy consumption and carbon emissions without heavy work but rather by mobilizing teams! CUBE Paris La Défense is first and foremost a fun challenge to mobilize companies in the area to reduce the energy consumption of their buildings.
But how do you get companies to participate? The idea is simple: to do positive ecology, on the ground and in an entertaining way. The principle? Companies, schools, buildings or even coworking spaces compete for a year (in a friendly way, of course!) to save as much energy and CO2 as possible, all in a playful and educational spirit.
Saving energy and CO2 is becoming a national sport! A real championship, with its leagues, its teams, its captains, its undisputed referee who reads the meters, its prize list and its champions. It will have the same emulation, the same federating spirit and the same atmosphere as a soccer or rugby championship!
Objective: get ahead of the ELAN law
The ELAN law requires all players, private and public, to reduce the energy consumption of their buildings by 40% by 2030, 50% by 2040 and 60% by 2050.
Participants must therefore show ingenuity to achieve this and try to win a medal at the end of the competition year.
By joining this great initiative, Paris La Défense continues and intensifies the actions around its new strategic direction with the primary objective of mobilizing the actors of the business district around environmental issues and dividing by 2 the territorial greenhouse gas emissions by 2030.
*CUBE 2021 event (c) Manuel Abella
Nearly one million square meters committed in 2023!
For this second year of competition, the stakes are even higher. That's why, CUBE Paris La Défense is innovating with the creation of the CUBE Flex challenge! Thanks to the Ecowatt device, companies will be able to monitor their energy consumption in real time. An incentive for companies to regulate their consumption during periods of high network tension. The CUBE Flex challenge and its tools will help raise awareness while working on energy use.
In 2023, 985,700 m² of tertiary spaces are involved in the competition.
The 16 participants mobilize 30 assets:
- Engie (T1 Tower)
- Espace-Expansion (Westfield Les 4 Temps)
- Esset Property Management & Icade (Tour Hyfive, Tour Eqho, Tour Initiale)
- Euronext (Euronext)
- Groupama (WP1, WP2, WP3)
- Hines (CBX Tower, Workstation)
- Icade (Tour Origine)
- Paris La Défense (Le Hub, Reflets)
- Paris La Défense Arena (Paris La Défense Arena)
- Nanterre Prefecture (Préfecture de Nanterre)
- Q-Park (9 parking lots)
- Renaissance Hotels (Renaissance Paris La Défense Hotel)
- RTE (Window Tower)
- Sopra Steria (Tour Latitude)
- Telmma (Majunga Tower)
- Vitura (Europlaza)
Applications still open
The launch event was held on February 28 at the RTE offices. Participants have until June and the publication of the mid-season results to adopt the most energy-efficient practices. The following months will be punctuated by meetings to discuss the progress being made. CUBE 2023 will end in December, with the awards ceremony scheduled for March 2024. Registration remains open, even after the launch.
The CUBE competition was launched in December 2021 at the Paris La Défense Arena with 1,000 companies, cities and schools participating to reduce their energy consumption. For the 2021-2022 season of the Cube competition, the IFPEB inaugurated its first special "territory" league in partnership with Paris La Défense!
At mid-season, energy savings averaging 7.1% were already being measured, while the national competition averaged 9.9%. At the end of the season, no less than 15% of energy savings on average have been achieved by the 13 participating companies, and this on more than 750 000 m² of buildings!